This module introduces the student to the practice of professional sales, focusing on business-to-business (B2B) sales. Students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling, and relationship building. Students will develop interactive selling skills through the systematic acquisition and demonstration of key sales concepts. Emphasis will be placed on developing the confidence, professionalism and communication skills required of today's sales professionals.
Electronic advertising is at the center of a revolution in advertising today and represents the fastest growing new channels of targeted communication, interaction, engagement and delivery for an organization's brand, communications and products and services. A deep understanding of the strategies, tactics, best practices and techniques for this critical online channel has become mandatory for anyone advancing or contemplating a career in Marketing Management. Students examine various methods, objectives, and types of electronic advertising and electronic marketing communications in the context of current and emerging cultural trends and influences necessary to produce a variety of advertising campaigns.
This module introduces the fundamental concepts of product marketing, which includes the marketing of goods, services and events. Students will examine how trends, issues, and information technology influence consumer purchasing habits. Students will participate in marketing research, develop marketing strategies, and understand the importance of creating marketing plans within the business environment.